Tuesday, November 17, 2009

Australia : Winning fashion designs invade iconic Australian brands - Fashion News Australia

Iconic Australian fashion stores Target, Country Road and Sportsgirl will soon be invaded by collections from RMIT University students, on 13-10-2009 as part of the Young Essentials Project (YEP).

Winners of YEP 2009 were announced at a gala event that featured a keynote speech from Target Australia Managing Director, Launa Inman.

Now in its 10th year, YEP gives Diploma of Fashion and Textiles Merchandising students from RMIT’s Brunswick campus the chance to work to a commercial brief for key Australian fashion retailers.

Many past YEP winners have seen their capsule collections produced and sold in store.

Marketing Manager, Target Australia, Murray Chenery, said: "It is great to see so much passion and energy about design and fashion from students and teachers. “The students’ work is of a consistently high standard and RMIT should be congratulated on developing our fashion designers of the future.”

YEP Coordinator, Ms Robyn Lyons said: “YEP provides an opportunity for close integration and communication between key industry and educational partners. “We are delighted to be able to work with such iconic Australian fashion names on such an exciting and challenging work project.”

Winners of the Young Essentials Project 2009
Target Australia: Brief – Destination Youth
Winning group: Juventas (Cassandra Varigos, Lynh Nguyen,Ashleigh Templer, Miranda Glennon, Hitomi Pratt, Emma Rosenhain, Labiba Latiff, Angeline Mugamu)

Country Road: Brief – A sub brand for denim
Winning group: Divinitus (Tasha Achilles, Julieanne Forbes, Angie Hanna, Emily Holdsworth, Samantha Hunt, Kishori Purcell, Natalie Saccaro, Mandeep Sharma, Sabrina Sulijevic)

Sportsgirl: Brief – A rewind range
Winning group: Timberly (Chloe Brooks-Dowsett, Kari Layton, Rebeca Spiller, Emily Healey, Sofia Pace, Jade Moroney, Erin Hodge, Chee Nam Wan)

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